Consumer Research
Consumer surveys to assess usage, awareness, customer satisfaction and other related areas are undertaken by MISCO International for clients. A full scale research project can be undertaken on behalf of one customer with the survey team using trained and experienced supervisors and interviewers. Interviewing can be carried out face to face or through the telephone.

Research Omnibus
Companies, organisations or individuals wanting to undertake a consumer survey while sharing the costs incurred in setting up such a project can benefit from this service. Subscribers may place any number of questions with the answers being exclusive to them while the costs are relative to the number of questions placed. The Research Omnibus benefits companies operating on a limited research budget or seeking market information obtainable either from a small number of questions or on a regular basis. The Omnibus runs quarterly.

Mystery Shopping
Research of a mystery shopping nature is carried out in various distribution channels in order to gauge behaviour, pricing and staff skills of clients' own frontline staff as well as those of the competition.

Business-to-Business Research
MISCO International regularly undertakes market research in industrial sectors. Specialised research officers and interviewers form part of MISCO International's organisation for this purpose.

Retail Audits
Retailers, shop and supermarket owners and managers are asked for details of the stocks and purchases of any particular product. Retail audits are aimed at finding out purchases/sales of products, the seasonality of demand, market size and market shares. They are carried out either on a continuous basis or as a one off project.

Discussion Groups
Groups made up of some eight persons are called upon to give their experiences and explain their attitudes towards a product, service or publication. Discussions are led by an experienced and specifically trained member of the MISCO team.

Product Tests
Consumers are invited to spend some time inspecting new products, watching a film or looking at a display and are then interviewed to find out their opinions. Through the hall tests, many persons can be contacted in a short space of time and visual aids and demonstrations can be tried out. Alternatively consumers are asked to use an unbranded or little-known product for some time and then asked for their opinions after having tried it out.

Desk Research
Once details of the area that needs to be researched are given, MISCO International can undertake to supply an analysis of all the available information to assist management to better evaluate market opportunities. This is done through monitoring of specific markets for identified products.

Export Research
Exporting firms are assisted by MISCO International through its network and international contacts in securing first hand information and surveying market potential and business opportunities on the spot by undertaking field visits. The research can be done for both individual companies and for groups of companies with compatible products.

MISCO Advertising Monitor Service (MAMS)
A monthly overview of advertising expenditure covering television and press for various products and services.

Syndicated Studies
MISCO International also carries out a number of studies which are available to interested parties.