The Complete Guide to Understanding Google Analytics for Marketing

The Complete Guide to Understanding Google Analytics for Marketing

We all would like answers as to why our marketing campaigns may not be working or how successful a particular campaign was. Learn how to use Google Analytics inside out to effectively measure your campaigns and learn how to put together useful dashboards and interpret your data in a better way to help you paint a much clearer picture of the successes and failures of your campaigns.


What will I learn?


  • Creating an account
  • Adding your tracking code to your website
  • Setting Goals
  • Linking Google search console to your analytics account
  • Linking Google ads to your analytics account
  • Enabling e-commerce tracking
  • Using the URL builder for your marketing campaigns
  • Reviewing source/medium reports
  • Reviewing channel reports
  • Reviewing website traffic by device
  • Reviewing SEO traffic reports
  • Reviewing Google Ads traffic reports
  • Reviewing Social Media performance and trends

Training will be held on:

07.11.2019 & 08.11.2019


Andrew Zammit Manduca

Commencing on: 07 November 2019    calendar 09:00-12:00    
calendar 300.00

For more info please contact:

Tel: +356 2205 4605
Fax: +356 2124 7512

No. of Attendees:

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