The Power of the Brand

The Power of the Brand

What will I learn?

  • How to define a company’s corporate strategy
  • How to develop a company’s business strategy
  • How to link between a company’s overall strategy and its business strategy
  • How to identify the differentiating elements within your company
  • How to establish your USP
  • How to create a narrative which reflects your company’s offering and your business strategy
  • How to formulate an integrated marketing strategy to achieve it

Is it right for me?

This session is ideal for anyone working in Marketing and Communications and who wants to build a brand and increase its equity through its communications at all levels.


Jesmond Saliba

Commencing on: 04 October 2018    calendar 14:00-17:00    
calendar 95.00

For more info please contact:

Tel: +356 2205 4605
Fax: +356 2124 7512

No. of Attendees:

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