Social Media, Digital Marketing and Customer Engagement

Social Media, Digital Marketing and Customer Engagement


What will I learn?

  • Understanding the theoretical background behind digital marketing;
  • Finding and analyzing your target audience;
  • Building online personas;
  • Changes in online consumers’ behaviour;
  • Selecting the appropriate marketing mix for your online campaigns;
  • Customer Reach;
  • How to build your brand on different social media channels
  • What should be included in a social media plan
  • The ground rules – the do’s and don’ts about social media in business
  • Customer acquisition and retention strategies;
  • Real Time Marketing;
  • Market Development and Penetration;
  • Writing and execution a digital marketing plan;
  • Measuring campaigns ROI;
  • Monitoring current and future digital trends;

Is it right for me?

This workshop is aimed at individuals who would like to develop a more structured social media plan that integrates with the business’ marketing plan.

Participants attending this training would be required to bring their own laptop. 

Training will be held on:

23.11.2017 and 24.11.2017 from 9am to 1pm


Fabio Giangolini

Commencing on: 23 November 2017    calendar 09:00-13:00    
calendar 135.00

For more info please contact:

Tel: +356 2205 4605
Fax: +356 2124 7512

No. of Attendees:

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