Hands-on Social Media

Hands-on Social Media


What will I learn?

  • Understanding the theoretical background behind digital marketing
  • Finding and analyzing your target audience
  • Building online personas
  • Changes in online consumers behaviour
  • Selecting the appropriate marketing mix for your online campaigns
  • Customer Reach
  • How to build your brand on different social media channels
  • What should be included in a social media plan
  • The ground rules - the do's and don'ts about social media in business
  • Customer acquisition and retention strategies
  • Real Time Marketing
  • Market Development and Penetration
  • Writing and executing a digital marketing plan
  • Measuring campaigns ROI
  • Monitoring current and feature digital trends

This course focuses on planning and delivering a holistic digital strategy making use of all the digital tools available, including corporate websites, apps, social media channels and online advertising campaigns.  This is achieved through the analysis of the audience, their use of online communication channels and what they expect from companies and organisations.

Is it right for me?

Small and medium sized business owners or self-employed professionals and anyone managing social media campaigns will all benefit from this workshop.

Participants attending this training would be required to bring their own laptop. 


Fabio Giangolini

Commencing on: 15 June 2017    calendar 09:00    
calendar 120.00

For more info please contact:

Tel: +356 2205 4605
Fax: +356 2124 7512
Email: training@miscomalta.com

No. of Attendees:

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