Level 4 Foundation Certificate in Marketing

What is it?

The Foundation Certificate in Marketing is to enable you to understand the role of marketing and how the marketing mix is used to satisfy customer needs. Ideal if you’re starting out in marketing or looking to set up your own business.

Those who successfully achieve this qualification are able to understand the wider role of marketing and how their practical skills can be applied to their career progression within the marketing profession. The qualification is aimed at those who wish to find out about marketing with the intention of starting out on a marketing career. This qualification has been structured to reflect the need for a flexible and bite-size approach for today’s professional marketer. Each module can be achieved as a distinct, self-contained award which can be built up to attain the full certificate. We offer a tutor-led programme leading to a recognised marketing qualification. It is an acknowledged Level 4 qualification by the National Commission for Further and Higher Education.

Tuition is held at our premises in Mriehel. Attendance to these sessions, as well as further research and assessment work at home, is required for successful completion of this qualification.

Who is it for?

Typical student profiles include:

  • Those undertaking junior marketing, secretarial or administrative roles
  • Individuals in jobs with some marketing involvement
  • Event management assistants
  • Personal assistants
  • Customer service assistants/call centre employees
  • Non-marketers wanting to develop a broader knowledge or understanding of marketing or to move into marketing
  • Modern apprenticeship equivalents

Do you qualify?

It is not necessary to have any previous experience or knowledge of marketing to study the Foundation Certificate in Professional Marketing. So, if you’re an aspiring marketer or new to a marketing support role, this qualification is the right choice for you.

If English is not your first language, you will need to demonstrate you’ve achieved an equivalent qualification. 


Qualification Content

Module

Aim

Method of Assessment

Start Month

Assessment Month

1 – Marketing Principles

Understanding the role and function of marketing and what factors can influence consumer behaviour. 

50 multiple-choice questions in a 90 minutes online examination

September 2019

December 2019

2 – Digital Essentials

Further insight into what is meant by digital marketing and the key factors to consider when developing digital marketing campaigns. 

Assignment

January 2020

March 2020


For more information please contact:

Tel: +356 2205 4606
Fax: +356 2124 7512
Email: cim@miscomalta.com

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