Marketing and Opinion Research is not only about numbers. It is also about discovering motives behind certain behaviours and understanding attitudes and perceptions. The focus is understanding why people think the way they do. MISCO has the resources available to conduct professional qualitative research through focus groups in which a group of people will be asked about their perceptions, opinions, beliefs and attitudes towards a product, service, concept, advertisement, idea, or packaging. Questions are asked in an interactive group setting where participants are free to talk with other group members. Our focus groups are led by MISCO professionally trained moderators thus ensuring meaningful findings.
Tel: +356 2205 4000