Over the years MISCO has also developed an expertise in conducting business-to-business research. We recognise that decision making in B2B markets is far more complex than in consumer markets and that personal relationships play a critical role in such markets.
We therefore help our clients to define the appropriate research methodology that will give them meaningful results and define the target audience. Our expertise will ensure that respondents are encouraged to participate in the research and that clients may develop strategies that are rooted in the research findings.
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